VAS Dynamic Mechanical

Disciplines: Art Direction, Brand Design, Brand Development, Brand Guidelines, Brand Management, Design Strategy, Editorial Design, Logo Design, Marketing Collateral, Merchandise, Photo Editing, Print Design, Stationary Package, Typography

The purpose of VAS is to deliver the best and most exceptional service possible. However, they discovered that this wasn't enough to set them apart from the competitors. They took a unique strategy compared to the thousands of other HVAC and mechanical companies that provide similar services. Their strategy was to develop a visual identity and branding that would help their target audience locate them in a sea of data. They needed pictures that spoke to HVAC while also allowing them to show off their many other strengths, rather than resorting to the "fire and ice" concept. The "fire and ice" effect was created using a basic palette, yet its quality and dependability are echoed in a strong, durable typography.