PRIDE

Disciplines: Art Direction, Brand Design, Brand Development, Brand Management, Brand Strategy, Concept and Research, Consultancy, Design Strategy, Editorial Design, Large-Print Format, Logo Design, Marketing Collateral, Merchandise, Motion Design, Print, Signage, Stationary Package, Typography

The Capital Pride Alliance, through its stewardship of diverse programming and events, serves to celebrate, educate, support, and inspire DC's multi-faceted communities in order to grow and preserve its history and protect the rights for current and future generations.

My objective was to create an identity for the Advisory Board Company employees to rally under and proudly wave through the PRIDE parade. The pattern and type is representative of how tight and supportive the LGBTQ community can be. Always welcoming and reaching out to others to feel wanted and loved. Individually strong but unbeatable as a team.